Girls and Boys Town Integrated Biennial Report April 2018 – March 2020

36 Girls & Boys Town South Africa Integrated Biennial Report 2018/2020 COMMUNICATIONS and Marketing How supporters help our youth S.H.I.N.E. ® Monthly debit order Once off donation Support for a GBTSA project Support a child to S.H.I.N.E. ® Provide school essentials Rebuild Tongaat campus Make Kagiso energy efficient Renovate Magaliesburg GBTSA makes every effort to engage with our stakeholders, and this biennial report provides an in-depth account of our work as part of our endeavour to be accountable to those who help us succeed. We are considering producing the report on an annual basis in future as we strive to embody the King IV TM* reporting framework. We have recently launched a quarterly online newsletter for stakeholders that we hope it will help to share our unique research and practice models more widely and put GBTSA at the forefront of youth development. Our donors are a very special group of stakeholders and we attempt to share with them the fruits of their investment through our quarterly tabloid newsletters and mail appeals. These publications are presented largely from a beneficiary point of view, relating the achievements of our youth and developments that affect them. We have launched e-mailers to engage our supporters and we communicate our campaigns through digital newsletters, which also direct readers to the GBTSA website for further information. GBTSA has received assistance from various media houses that have enabled us to share our message with mass audiences through radio, print and television commercials and out-of-home advertising. Social media as well as the website increase our daily engagement with supporters. They enable us to share visual content, which often holds most appeal and is best remembered. We try to keep our messaging relevant, sensitive and responsive to current issues that impact on the youth.