Girls and Boys Town Integrated Biennial Report April 2018 – March 2020

40 Girls & Boys Town South Africa Integrated Biennial Report 2018/2020 FUNDRAISING GBTSA operates in a complex ecosystem and functions optimally through strategic partnerships and collaborations. Nowhere is the spirit of collaboration more evident than in fundraising and yet — despite the generosity of funders — the mobilisation of funds remains extremely challenging. GBTSA’s five-year sustainability strategy requires a systematic, predictable and well-coordinated approach to soliciting, acquiring and retaining donors. The overarching goal is to develop a stable and growing base of sustainable revenue that will cover programme and operational costs. The strategy also focuses on reducing expenditure via cost savings. We are more confident in implementing actions to achieve the following strategic objectives: ❂ Diversifying revenue sources. ❂ Stabilising income from diversified funding sources. ❂ Reducing dependence on state subsidies and institutional funding. ❂ Increasing contributions with a long-term commitment: by debit order, stop order, declared EFT and credit card payment. ❂ Developing capacity to generate revenue for the long term. ❂ Drawing more on GBTSA’s natural appeal to religious and other “like-minded” networks. The 2018/19 financial year proved successful for the fundraising unit, which mobilised R30.65 million and achieved its income target. For 2019/20, GBTSA had set a fund-raising target of R36.4 million. Our actual funding amounted to R29.3 million. Although our strategic planning had taken account of slow economic growth, we had not foreseen the negative impact that electricity load shedding would have on business. The reporting period saw an increase in bequests and legacy donations to GBTSA. We continued to organise our “Teas and Tours” activations, when our valued donors are invited to our campuses to see first-hand how their generosity is benefiting others.